A Dream: Phase 0
Strong passions often develop from childhood. Bob Middlemas, a retail executive and client of PSI, developed a passion for cars at a young age. Growing up in the 1960s, Middlemas was exposed to the cars of that era. One particular car that captured Middlemas’ attention was a 1967 Chevelle SS. He dreamed of one day owning a 67 Chevelle SS and now years later, he is close to achieving this goal.
With his goal in mind, Middlemas flew to Oregon to meet with Jason Oefelein and Erick Sackhoff, co-owners of PSI. This was the beginning of a long project to fulfill a dream. Finding a 67 Chevelle SS in a condition that was acceptable to Middlemas was a daunting task. Middlemas, Oefelein, and Sackhoff decided that the more appropriate route would be a frame-up restoration. As they continued to talk, Middlemas informed them that he wanted his 67 Chevelle SS to have handling and amenities of a modern car. Oefelein and Sackhoff both agreed with Middlemas the 67 Chevelle SS project became a restomod.
To start any restomod, a car is needed. Like when building a company, a solid foundation is important. PSI went out and purchased a 1967 Chevelle Malibu that was in a relatively decent condition. Being a fourty-two year, rust and dents were obvious obstacles to overcome in this restoration.


This 67 Chevelle SS restomod project would be handled mostly in-house to ensure the level of quality they seek to portray. This large project was divided into phases that will continue over the next few blog posts. Check back the beginning of the 67 Chevelle SS restomod project.

rendered by Todd Johnston
Tags: 67 Chevelle Restomod